We unleash the power of your corporate brand to create business momentum.

Tactus is a brand strategy and brand development consultancy that helps companies establish, define and position their corporate brands in times of transition and change.

Brands are about more than logos and slogans. Our team of professionals provide a strategic approach to brand building, engagement and communication that helps you tackle four issues critical to business success.

Put your brand to work!

1. Define strategy

A well-defined corporate brand clarifies your corporate purpose, brand differentiation, competitive advantage and customer value focus.

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2. Implement strategy

Rise above tactics. Use your brand as the north star that binds day-to-day operations to your strategic goals.

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3. Energize workforce

Your brand can provide staff with a clear purpose that excites, motivates and guides daily activity across the organization.

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4. Activate customers

Your brand serves as a template for the strategic messaging and marketing that attracts and engages customers and other stakeholders. 

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When is a good time to review your corporate brand?

There are times of change and transition where the basic company direction needs to be reconsidered.

This is when renewing your corporate brand can make all the difference.

New leadership

A new CEO will often want to take stock and reconfirm the overall direction of the company. The best way to do that is to conduct a formal strategic brand review.

M&A

When two different brands join together as one, it’s an opportunity to look at top-level strategy as well as corporate culture – and define what the new joint brand is all about.

A new playing field

If a company is moving into a new business area or a new market with a new set of customers, it may be time to renew the brand as well.

Starting out

Nothing is more fatal to a young enterprise than poorly-defined strategy. The disciplines of brand-building provide an excellent framework for refining top-level strategy.

Brands fall out of focus.

Try this quick test: ask 5 different people in your company “what does our company do for our customers?” If you get 5 different answers, it’s time to tighten up your brand.

Key Services

You didn't invest in your brand so that it could sit there looking pretty. 
Let us put your brand to work.

Brand
building

Define fundamental brand statements and positioning

Brand operationalization

Focusing all activity around the brand proposition

Brand engagement

Using the brand to motivate and excite employees

Brand
storytelling

Creating a memorable and convincing brand story

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