Brand Tactivation

[vc_row equal_height=”yes” css=”.vc_custom_1473558177066{padding-top: 50px !important;padding-left: 10px !important;}”][vc_column width=”1/3″ css=”.vc_custom_1473558294875{padding-top: 20px !important;padding-right: 20px !important;padding-left: 20px !important;}”][vc_single_image image=”5552″ img_size=”medium” alignment=”center” css=”.vc_custom_1473557935575{padding-right: 10px !important;padding-left: 30px !important;}”][/vc_column][vc_column width=”7/12″ css=”.vc_custom_1473558400446{margin-right: 0px !important;padding-right: 0px !important;padding-left: 10px !important;}”][vc_column_text css=”.vc_custom_1472561345859{padding-right: 50px !important;padding-left: 20px !important;}”]Brand Tactivation is a practical brand-activation roadmap designed for the realities of real-world businesses where stakeholders have diverse needs and capabilities. It breaks brand activation down into 5 discrete stages, or “Tactivators”, each with its own targeted goals, processes and domain within the organization.

When implemented together, the 5 Tactivators serve as a guided, step-by-step program covering every aspect of brand activation. The Tactivators can also be employed separately on a customized basis to address particular brand-activation requirements.[/vc_column_text][/vc_column][vc_column width=”1/12″][/vc_column][/vc_row][vc_row equal_height=”yes” el_class=”make-margin-bottom-zero” css=”.vc_custom_1472558177174{padding-right: 20px !important;padding-left: 20px !important;background-color: #ffffff !important;}”][vc_column][homepage_container bordertop=”no” borderbottom=”no” color=”#ffffff” paddingtop=”0px” paddingbottom=”0px”][vc_row_inner equal_height=”yes”][vc_column_inner width=”1/3″ css=”.vc_custom_1473572401675{background-image: url(https://tactuspartners.com/wp-content/uploads/2016/02/explorerweb2.jpg?id=5605) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}”][vc_column_text css=”.vc_custom_1473572536857{padding-top: 30px !important;padding-bottom: 30px !important;}”][/vc_column_text][/vc_column_inner][vc_column_inner width=”2/3″ css=”.vc_custom_1472559395143{background-color: #444444 !important;}”][vc_column_text css=”.vc_custom_1472613136190{padding-right: 20px !important;padding-left: 30px !important;}”]

Brand explorer

Brand Explorer guides leaders in the discovery of what is essential about their brand – what makes their brand great.

Discovery workshops: brand purpose & mission, brand value proposition and values, brand personality and culture
Brand story development
Strategic messaging for leaders: presentations, speeches, strategy documentation

Brand Creator

Brand Creator works with in-house communications specialists to formalize the brand so that all can see and understand the brand in the same way.

Basic brand identity development: brand name, logo, signature
Visual identity system development
Brand Identity Guide

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Brand Coach

Brand Coach works with HR and working-level teams to operationalize the brand, building the brand promise into everyday business practices.

Internal brand communications
Internal brand training
Operationalization workshops: aligning processes and behaviors with the brand
Brand-based internal motivation and incentive program

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Brand Connector

Brand Connector works with Marketing and Sales to build the brand’s relationships with customers and stakeholders

Brand communications strategy development
Go-to-market strategy
Content marketing strategy and content creation
Brand-centric sales communications

Brand Auditor

Brand Auditor helps operational and strategic leaders assess the brand’s value and use feedback to make the brand stronger.

Develop internal metrics
Develop external metrics
Build brand performance dashboard

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