Brand Operationalization
Align brand operations with the brand promise
Brands are the essential link between strategy and operations. When everything employees do is explicitly aligned around the brand’s promise to customers, the organization multiplies its opportunities for success. We help companies organize operational goals, processes and incentives around a single core brand direction.
Our services:
- Operational brand alignment audit
- Operational brand alignment (Brand Coaching) for all corporate functions
- Brand alignment operational metrics
Working with Tactus
Rather than create brands from the outside, we help our clients uncover the hidden value and latent power that exist within their organizations. We work closely with our clients in a deeply collaborative brand activation process. We work in both Japanese and English.
Briefing ►
Discussion of issues, objectives and general scope of services required.
Roadmap ►
Tactus provides a Project Roadmap document that serves as a detailed project proposal and the basis for a service agreement.
Brand discovery
Alignment of day-to-day operations with brand principles are explored in depth with operational-level employees in series of facilitated workshops. Concrete brand operationalizaiton initiatives are proposed.
Get in touch with us to talk about your requirements, what you want to achieve and the problems you need solved. No time limit. No charge.
Workshop
Tactus workshops are part of our overall brand building process. They can also be booked as stand-alone activities for those who want to focus on particular brand statements or elements.
Brand operationalization: using brand thinking to keep execution on track
In this workshop for operational teams and team leadership, participants will learn and practice how to use brand concepts and messaging to translate core strategic imperatives into more disciplined and more effective daily processes and behaviors. A facilitated 4-hour workshop.