Define fundamental brand statements and positioning
Brand Building
A strong brand is always something more than a business model with a logo attached. Powerful brands inspire customers and employees alike with a compelling higher purpose. We help companies drill down to the brand’s essence and express corporate brand fundamentals clearly and simply.
Our services:
- Evaluation of corporate brand statement effectiveness
- Brand statement workshops
- Develop mission, vision and values statements
- Implement brand fundamentals organization-wide
Working with Tactus
Rather than create brands from the outside, we help our clients uncover the hidden value and latent power that exist within their organizations. We work closely with our clients in a deeply collaborative brand activation process. We work in both Japanese and English.
Briefing ►
Discussion of issues, objectives and general scope of services required.
Roadmap ►
Tactus provides a Project Roadmap document that serves as a detailed project proposal and the basis for a service agreement.
Brand audit ►
With input from the client and interviews with client stakeholders, and sometimes customers and competitors, Tactus assesses the current state of the brand.
Brand discovery
Strategic directions are developed from a series of workshops with client representatives where branding concepts are brainstormed, discussed and evaluated. A basic brand framework is proposed.
Get in touch with us to talk about your requirements, what you want to achieve and the problems you need solved. No time limit. No charge.
Workshop
Tactus workshops are part of our overall brand building process. They can also be booked as stand-alone activities for those who want to focus on particular brand statements or elements.
Strategic Positioning: discover what makes your brand great
In this workshop, CEOs, top managers and management teams take part in a structured process of exploring their company’s core purpose – what sets the organization apart from the competition and how it delivers uniquely meaningful value to customers. The goal is to build a clear sense of brand mission that will guide both long-term strategy and day-to-day implementation. A facilitated 4-hour workshop.