Brand Storytelling
Telling compelling brand stories
Customers, employees and stakeholders not only want to know what your company does, they want to know why. A compelling high-level narrative builds robust emotional connections and builds motivation across the organization. We work with companies to craft strategic messages that bring the brand to life.
Our services:
- Strategic brand story development (corporate origin, journey and hero stories)
- Strategic messaging for sales, marketing, recruiting, corporate communications and fundraising
- Internal training and workshops to connect leaders and staff to the brand story
Working with Tactus
Rather than create brands from the outside, we help our clients uncover the hidden value and latent power that exist within their organizations. We work closely with our clients in a deeply collaborative brand activation process. We work in both Japanese and English.
Briefing ►
Discussion of issues, objectives and general scope of services required.
Roadmap ►
Tactus provides a Project Roadmap document that serves as a detailed project proposal and the basis for a service agreement.
Brand story development
In guided workshops with company leaders and communication specialists, a basic brand story narrative is created, out of which function-specific strategic messaging framworks are derived.
Get in touch with us to talk about your requirements, what you want to achieve and the problems you need solved. No time limit. No charge.
Workshop
Tactus workshops are part of our overall brand building process. They can also be booked as stand-alone activities for those who want to focus on particular brand statements or elements.
Strategic Messaging and Storytelling: learning the art of brand communication
This workshop teaches senior executives how to use strategic narratives to lead change. Participants will learn how to identify key strategic messages, how to align communications with the core brand purpose and how to use proven storytelling techniques to rally others around major initiatives. A facilitated 4-hour workshop.