Two big-picture ways to keep your corporate focus locked on customers
The customer is king. An atrocious cliché, but what can you do when a truism just keeps getting truer? With the rise of the high-information, social-media-empowered customer, we are punished more swiftly and surely than ever for losing customer focus. So customer centricity has become more than good practice – it’s a dire necessity. If this is obvious to the point of…
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