How brands help customers understand WIIFM
We’ve all heard it before but it bears repeating: people are fixated on WIIFM (What’s In It For Me). So to succeed in business all we have to do is provide something that makes life better for customers – some brilliant new "that's-for-me" product or service. Simple, right? Not so fast. It's not enough just to have an offer. If we want to…
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